Understanding and Developing a Marketing Strategy

Description

An area that many small and new businesses struggle with is developing and defining their marketing approach. Creating a marketing strategy document is something every business owner should do before you start marketing your business. This document not only helps you discover your target market, your focus for messaging, and your strengths as a business, but it can become your ultimate marketing reference guide, keeping all your promotional material consistent, concise, and clear. 

In this 3-hour intensive webinar, we dive into the key areas of a marketing strategy document, breaking down its key sections, and equipping you with the knowledge and tools needed to go and craft your own!

📅 Date: Wedsnesday 5th June 

🕒 Time: 10am - 1pm

📍 Venue: Online Webinar 

  Cost: £30PP

In this power-packed session, we will cover:

• What is Marketing Strategy?
• Market Analysis
• SWOT Analysis
• Identifying Target Audiences
• Analysing Competitor Landscape
• Crafting Your Unique Value Proposition:
• Defining Your Brand Identity
• Creating Compelling Messaging
• Choosing the Right Channels
• Measuring Success with KPIs

Get ready for an immersive learning experience that will transform the way you approach marketing strategy! 

About the Host: 
Stacey Pretty – Marketing Director, Let’s Do Marketing

Stacey is the Marketing Director of Let’s Do Marketing, a marketing consultancy and services agency which is tailored to specifically support new and small businesses with organising and fulfilling their marketing ideas. With over 17 years of marketing experience, working in both B2B and B2C environments, Stacey has extensive experience in managing, creating, and promoting a variety of products and services using both online and offline marketing tools. Understanding the challenges faced by new and small businesses, Stacey seeks to simplify the complexities of marketing, with an approach focused on effectiveness and consistency, ensuring that every marketing effort translates into tangible results. For Stacey, marketing isn't just about campaigns; it's about building relationships and fostering an excellent customer experience.